CPM or Cost Per Mille measures is the cost of every 1000th ad impression made.
CPC or Cost Per Click measures the average cost every time a user clicks on an advertisement.
CPA or Cost Per Acquisition is the cost every time a conversion is made
CPV – Cost Per View (also known as PPV – Pay Per View)
Since CPM is cost per thousand impressions, then you simply divide the cost by the number of impressions divided by a thousand. So the CPM formula is CPM = 1000 * cost / impressions . What may interest you more is one of the reversed equations: for cost (how much you'll have to pay): cost = CPM * impressions / 1000.
The average cost per click will vary depending on your target market. In highly competitive industries, such as insurance, Google (and even Bing ads) can cost as much as $50 per click. A top company in this industry can spend up to $50 million a year on Google AdWords alone
- Search for your business to verify that it is not already listed. If you do not find your business, continue entering your info.
- Follow the simple steps provided by Google. ...
- Verify your business. ...
- Well there we have it, you can now get free advertising on Google.
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